Newly established companies that wish to launch their products quickly can achieve this goal by participating in trade show exhibits. This is a forum for established companies to keep themselves in the forefront of their competition and also launch new products. Trade show exhibits showcase the products and services of businesses and helps them to make direct contact with new customers. Instead of waiting for customers to read or see advertisements and then contact them, exhibits are places where people come directly to see new products and perhaps even to make a purchase.
One thing that must be realized is that exhibits are also places where you will face off against your fiercest rivals. So, an important aspect of trade show exhibits whether you rent a booth or have your own is to make sure you draw attention to your display. After all, trade show exhibits are forms of advertisements and to stand out in the crowd, your exhibit must be unique to draw people to your booth. Statistics reveal the fact that unless trade show exhibit rentals catch the attention of visitors, they will spend only an average of three seconds before a booth and walk off.Custom Exhibit Rentals
So, here are some exhibit ideas that will hopefully stand out and take you ahead of your competition. The important fact that must be kept in mind when selecting a booth idea is that it must display professionalism, look interesting enough to engage the attention of customers and showcase the products or services your company deals in. So, here are some tips for booth ideas:
• Company logo
• Display products aesthetically
• Visual presentations
• Organize space
The table presentations in your booth must be covered with excellent quality cloth that looks official and attractive. Company logo must be displayed prominently on banners and various places where they can be seen from a distance and draw people. Products displayed on a table must be done so aesthetically. The display must be uncluttered, with larger products displayed at the back and smaller ones in front. The personnel you deploy to your booth must be excellent marketing professionals.
They should be able to engage in pleasant conversation with visitors, speak about your products in simple, easy to understand language and collect contact information from visitors. Make sure the booth is never unmanned and that the staff are always courteous, however irritating a visitor maybe. Confrontation with customers is never an option, so make sure your personnel are prepared to give everyone a patient hearing and answer all queries in a knowledgeable manner.
If the exhibit booth rental you have is large, then you can always have a small conference table set up where meetings with customers can take place. If on the other hand, the space is small, organize it such that displays can be seen and yet people can walk around comfortably without bumping into each other. Stationery, dustbins, water coolers must be kept for people’s convenience. Plenty of brochures, pamphlets or booklets about products on display must be kept to distribute to customers. Very often, people who visit exhibits will not take a decision to buy a product at once but want to watch a demo and decide later. Product literature will help them in this decision making process.
Even if you get exhibit booth rental, make sure that you have your own lighting if you cannot hire it. Your booth must be well lit to interest people and enable them to seen all corners of the booth display easily. Trade show booth rental sometimes work out cheaper than owning your own booth, maintaining, storing and transporting it all over the country. Whether you rent or display really depends on how many exhibits you attend each year and the marketing budget your company has.
If you decide to go with exhibit booth rental rather than purchasing a booth, most big cities have established booth rental companies. In fact, there is an entire industry that is established on all exhibit requirements. Here, you can get different sizes and types of booths, exhibit rentals that are manufactured from vinyl, plastic, fabric, acrylic and such. The choice of your booth rental must depend on your own budget and the display area you are allotted at the exhibition center. Low cost, excellent booth displays are available, so scout the market and get the right one.