Make the most of your virtual tour: Strategies that drive engagement

When I worked on campus   , considered one of my favored interactions became greeting admitted students and their mother and father after they arrived to take a tour. Their exhilaration become palpable, and you can see them falling in love with our group as they explored campus and were given to know our community.

This spring, matters are distinctive. With campuses closed, many college students and their dad and mom are reconnecting together with your campus or getting their first impressions in reality. More than ever, faculties and universities are leveraging virtual campus excursions to beautify connections with admitted college students, build relationships with future instructions, and remind modern students why they need to go back to campus.

The numbers talk for themselves. Google searches for “virtual campus excursions” multiplied 2x in the past month. And, in that equal timeframe, 1.4 million human beings considered one or extra of our YouVisit virtual tours. As pupil hobby in digital visits grows, here are a few quality practices to assist your excursion stand out and increase pupil engagement at some stage in the admissions funnel.


High college seniors are taking digital excursions at a rate 228% higher than they have been presently last year


High faculty juniors are viewing virtual excursions at a charge 258% higher than they have been presently closing yr


High faculty sophomores are viewing virtual tours at a fee 204% higher than they have been presently ultimate yr

Make positive your digital tour is extensively handy across your web page
While seek extent for “digital campus tours” has skyrocketed, a few students and parents might not be privy to possibilities to go to campus definitely. To make sure as many people as feasible find your digital excursion, embed it on your institution’s homepage. And do not forget consisting of a digital excursion link in your internet site’s navigation bar, allowing visitors to take your virtual tour from any part of your website. Including the tour link in your website’s header and footer will also assist it stand out and improve get admission to.

In addition to embedding the virtual tour on key pages like your admissions and admitted students touchdown pages, think about other places students would possibly go watching for to peer campus pix which includes your athletics or house existence pages. One of my favored digital tour competencies is the ability to release your tour without delay from a destination of interest. For instance, students browsing your College of Engineering’s touchdown web page could click on into a virtual tour and be transported immediately to a excursion of the College of Engineering.

Promote your digital excursion in your website in these five places: Navigation Bar, Homepage, Admissions Page, Visit Page
Admitted Students Page
better response rates than for similar emails despatched this time closing 12 months.
Better reaction prices than for similar emails sent this time closing 12 months.
Promote your virtual tour across all advertising channels, in particular via e-mail and social media
Promoting your digital tour across marketing channels drives excursion visitors, and it engages Gen Z in the kind of immersive reviews college students crave. For instance, some admissions groups area their virtual excursion hyperlink in their email signatures. Some enrollment leaders I spoke with in the first few weeks of the COVID-19 disaster have been skeptical students could reply to email advertising. We’ve discovered electronic mail open and click-through costs have remained constant throughout the COVID-19 disaster, and response rates are 17% better than they had been for comparable emails despatched this time ultimate yr.

Another splendid manner to extend your virtual tour effect is thru social media channels. Many of our partners revel in achievement installing a virtual experience link on Facebook, starting a virtual excursion hashtag on Twitter, or selling their virtual excursion in an Instagram tale. And while your potential newbies are much more likely to apply these social media channels than LinkedIn, a put up promoting your digital tour on LinkedIn will re-have interaction alumni with your campus.

Ensure your digital tour is simply the first step in a scholar’s engagement
Virtual tours assist monitor stealth hobby, so it’s crucial to have an effective inquiry series enjoy within your excursion. A conversational inquiry form like the ones embedded in YouVisit digital tours give customized activates because the traveler moves via the form. These bureaucracy generate times the number of inquiries and provide enrollment teams insight that facilitates them convert hobby into rationale.

It’s also key to apply inquiry information from your digital tour in your advertising and communication campaigns. Tagging your internet site so that you can tune conversions and interactions after a scholar completes the excursion permits you to customize destiny communications with that student.

To power the most traffic to and engagement with your digital tour:

1. Embed or hyperlink in your digital tour on your website’s homepage, within the navigation bar, and inside the header and footer to make certain college students don’t forget a chance to tour your campus

2. Drive attention through connecting your virtual excursion to all your marketing channels

3. Make certain your tour prompts students and mother and father to interact further and use their internet web page visits to apprehend more about their interests and dreams

While it seems counterintuitive, students who take virtual excursions are much more likely to go to campus in-individual than those who do no longer. I stay up for the day we can welcome college students and families returned on campus for greater of these falling-in-love moments. Nothing replaces experiencing a campus in-individual, but a virtual excursion is the following satisfactory element.

See how a digital tour can beautify your enrollment approach
Learn how YouVisit’s patented era platform combines 360-diploma photographs, movies, and other media kinds to create immersive revel in that allow you to tell your campus’ story in a unique way.
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<a data-primary-product=”” href=”https://eab.Com/expert/ian-watt/”>Ian Watt</a>
By Ian Watt
April 21, 2020 6 min examine

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