It is worth noting that the “edit” menu will allow you to enable, pause and delete your ads, without having to edit them further. These options are also available in the “edit” menu for “campaigns” and “ad groups”. In the “keywords” tab, you’ll be able to manage all the keywords that you have created so far with your campaigns.

This section will give you a graphic and an in detail performance overview of each keyword with data collected from their performance on each campaign and ad group where they are being targeted.You can edit your existing keywords and create new ones from here, as well! In the “audiences” tab, you’ll be able to manage the audiences that you are targeting.

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