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That is the reason why they are pre-defined in the “campaign” tab, to make it easier for you to decide how to reach your customers without forcing you to sort through all the options and getting confused. The advertising goal of this campaign is to increase the visits to your website, therefore the “ad extensions” available are designed to entice people, get them to click on your ad and get them to your website.

The “sitelink extensions” for example can show specific subpages within your website that can be valuable to certain people, right into your ad, which will work as an invitation. “Callout extensions” will allow you to insert a call to action of sorts, so you don’t have to use the rest of your valuable ad space on it.

We will teach you how to use these ad extensions like a pro in a following chapter, so let’s click on “save and go to the next step” to continue!

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